siteMills.com
Web Site Optimization
Even with the best design and development in the world, your web site is not much use if people can’t find it. Once it’s live, you need to make sure it’s visible to all of the major search engines, and to do that it needs to be promoted and optimised.
Search Engine Optimization
Search Engine Optimisation, sometimes referred to simple as SEO, is the term used for a combination of the techniques and tools that are used to promote your web site through the search engine rankings. Research has shown that for most searches, the user will only look at the first 3 or 4 pages of results, so it is important to get your web site within that range.
We promise not to baffle you with jargon. We’ll explain it to you in non-technical words that you can understand.
SEO is not a difficult process, but it is a process that requires careful planning, and ongoing maintenance
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Search Engines
Remember, Search Engines are in business too, and it’s their job to show their users the most relevant results from each search.
Search Engines are very clever in the way that they judge their rankings. They are able to look at web sites and assess against a number of factors. In general, it is important to apply these factors to your web site so that they are
The challenge is to prove to the search engines that your website is all of these things, in order for them to include your website in their search results. This requires knowledge, time, and an ongoing strategy.
We are able to offer a fully managed SEO program or, if you prefer, we can provide the knowledge, strategy and training that will enable you to implement it yourself. Alternatively we can provide a monitoring service should you wish to implement such a strategy yourselves.